A card game for the smartphone savvy, ‘Game of Phones' was created by Luke Stern and Sam Wander for their Entrepreneurial Design course. Annoyed by the constant presence of smartphones in social settings, they used the devices technical capabilities for a group game that banishes…



Cat is a creative talent chef who is based in New York. She finds most of her inspiration through traditional ditches around the world. She believes that It is important to deeply understand the culture of each traditional dishes before re-creating a recipe.

Cat wanted to share her recipe online, so I share her with my experience of how to use the network to see how people respond to my ideals.  Cat started to post videos of her cooking process on Instagram. 


The first video she posted (Chinese Buns), she got 29 likes. 

imageThe second video she posted (Turkey Fried Buns), she got 35 likes.


The third video she posted (Cronuts), she got 78 likes.

She started having more followers and more likes after. She is very excited to see how people respond to it.  

Mikey mentored a chef friend on how to use Instagram to build up a following, with really impressive results. And a cronut recipe!


Last semester, the first year students in SVA’s IxD took a class titled “Slow Code.” In this course we explored various coding languages to achieve a wide variety of outcomes. While it was extremely challenging and, at times, mind numbing to retrain our brains to think this way, I feel that every…

Luke and Sam are putting together a coding workshop for SVA!

Cost, Quality, & Decisions


After considering production cost, shipping, packing supplies, web hosting cost, etc. I’ll have to charge $60 per Unconnect in order to make any profit. To add to that, I’ll have to sell 100 devices to make my first $1000. I have a few ideas that could lower my costs, but they mostly depend on the manufacturer to take on more responsibility, but at no extra cost.

Another issue is the quality of the Unconnect. If I’m setting a high price point there will be certain expectations in quality. There are some minor improvements that need to be made on the production side. I haven’t spoken to manufacturer about this, but if I go forward with creating an online store, he’ll need to make some improvements to how the Unconnect is made. 

I really have no idea how he’ll respond to these suggestions. I also don’t know if I want to pursue this any further. It’s not making sense financially, and my fear, and most likely scenario is a financial loss.

Regardless, I’m continuing to reach out to bloggers and people who share the same views on the topic of relationships and phone behavior in order to promote the concept and thinking behind the Unconnect. I’m proud of the project and the work I put into it, and it will be nice to see people’s reaction to a more flushed out product.

Compromises about quality and cost are a tough but necessary part of every design project.

Labor Network



I was looking for someone can help me do some research about blogs where I can do promotion. So Sneha introduced Elizabeth to me. 

After a few emails, she quickly understands the purpose of this task. And finish the task in 2 hours. The results turned out very well. Now I have a list of 40 blogs relating to my projects to contact.

Flight Instruments




For aviation enthusiasts who want to learn more about cockpit interfaces and flight instruments!

More about this project here!



Despite my initial hesitation to source out any work that was directly related to a project I was so heavily invested in (I was afraid I’d lose control on the quality and style), there were so many benefits to asking for help.  For one thing, I had always been very insecure about my writing skills, so in sourcing this part out to someone who clearly knew what they were doing in that area, I got to stop worrying about that and focus on doing the stuff that I knew I was good at.  Secondly, it gave me the opportunity to get another architecture student’s opinions on the type of content that would be covered in the descriptions.   Lastly and perhaps most importantly, it gave me some time back to myself, which was crucial to helping me regain a sense of focus and enthusiasm for my Kickstarter campaign.   There’s such a thing as getting so overworked to the point where everything you do just becomes sucky or useless and that’s probably what happened to me.  In being able to check out for a bit and indulge myself in scandalously good TV drama, I woke up the next day a happier person with more energy and a clearer mind to tackle on the problems I had previously dreaded and avoided head on.

Michie had a great experience outsourcing some work out to a copywriter, saving valuable time and energy for herself!

Tags: readings

We’re getting near the end of the semester, so most of the students launched their projects last week. In just one week, we went from 3 launched projects to 13!

The full range of projects is amazing, running the gamut from productivity tools to community interviews, fashion to books. Check out the full list of launched projects below!

  • Flight Deck by Aastha Bhargava, a deck of cards for aviation enthusiasts about all the instruments in a cockpit.
  • QNSMADE by Amy Wu, a website that celebrates the people and artisans of Queens.
  • A Memory Between Us by Dami You, a postcard set for travel companions. Featured as Kickstarter’s project of the day!
  • Taskit Notes by Effy Zhang, a sticky notepad for individuals or teams to track their time
  • Experience Journal by Hanna Yoon, a notebook for people who want to pay more attention to their surroundings.
  • Mount Thunder by Jeffrey Gochman and Trent Thompson, a high-quality purveyor of video game-inspired posters.
  • Game of Phones by Luke Stern and Sam Wander, a card game for smartphones and their users.
  • Maker’s Alphabet by Melody Quintana and Sneha Pai, an illustrated book about all the things you can make.
  • Archigrams by Michie Cao, a set of flashcards and posters that introduce famous buildings in a minimalist style.
  • The Upstanding Desk by Mikey Chen and Sam Carmichael, an adjustable converter for turning your normal desk into a standing desk.
  • Glovken by Nga Nguyen, a lightweight fashion glove for commuters.
  • by Sarah Henry, a collection of step-by-step guides for unique experiences.
  • Geo/Day by Sunnie Sang, a blogazine and Etsy store for geometric inspirations.


A couple of weeks ago I sent a cold email to a company that provides online classes to students looking to help train them in the technology skills necessary to sustain innovation and growth. I decided to contact the company with the hope of that I could speak with someone about the companies…

Jeff used the cold email assignment to find people to mentor! Brilliant.