The best way to learn business is to start a business.
I started to pay attention to many things (which I didn’t before) as my Entrepreneurial Design project go further:
About Content and Community
- Curating content and exposure: fresh high quality content, send it on proper time, proper tagging, exposure frequency (keep updating to remind people your existence),
- Building relationship with followers : carefully “like” your target follower’s photo (yes, you can target someone to be your follower), leave friendly and sincere comment. People like to be noticed and “like” anyway.
- Found someone you really like? Also check out his followers, or who he’s following. And do what you have to do.
About Platform Management
Multi-platform management for marketing:
- Be natural, with intention, but not intentionally “selling”.
About Product Design
- Read artist’s statement of their work: I didn’t pay much attention to artist statement when I used to see an art piece. Now I will read the artist’s statement since I’m creating “art” on my poster, but I’m not a “professional artist”, so how can I establish a distinct visual language of my own? What’s the initial idea behind the art piece, especially abstract and contemporary ones? How artists expand their work into series? I hope seeing the work with intention eye can also make my own practice to be more intentionally.
- Visual display: I started to pay more attention to the product photography, very important for visual identity. Proper product photography make product stand out, convey personality, letting product “speak for themselves” to plant a good impression in people’s mind before they can ever think.
About Asking for Suggestions and Feedback
- Know what you want, and be specific. From last week’s product session, I realized that it’s hard for people to answer an open question such as “do you think I should sell my own design or customizing for people”. Well, it was actually not a helpful question to ask. You put something that you should have an answer first on other people’s hands and let them choose for you. They can’t. Their answers will be “hmmm…it depends on what you want to do…” or “hmm…I think…maybe you can do both?” So know what you want to do, and ask specific questions, so that you won’t get more lost.
- People have preferences and bias when they give feedbacks: everyone has its own perspective and standpoint, because of their background, experience, etc. Don’t always try to defense (when you get a feedback), see from their angles, and pick what works for you.
End up with a quote from Courtney:
"You’ll aways feel like having not enough information to support you making a decision, but anyway, just go for it!"
This whole post is chock-full of great lessons that Sunnie has learned from running Geo/Day. We’ll get more into this in the 2nd half of the class!